Whirlpool Canada – Experience Matters
No matter how much you spent on your marketing strategy, or adjust the pricing and promotions or the product features the, a very large number of consumers will have a hard time recalling your brand – especially if you come from the Home Appliance industry. The point is, you have to make the consumer remember your brand. How?
By creating unforgettable experiences that will set your brand apart.
Learn from Whirlpool how making things effortless, empowering, and exclusive can help you create memorable experiences for your consumers.”
About the speaker
Rodney lives and breathes digital, data, and design. His career spans over 14 years in the online space and has worked for some of the most progressive consumer global brands. Throughout his career, he has helped companies move into uncharted territories whether it’s experimenting and adopting new emerging technologies or establishing new best practices and reshaping teams and resources.
Currently, he is Manager, Digital Marketing for Whirlpool Canada and responsible for consumer acquisitions and marketing technology. He has helped evolve Whirlpool Canada’s digital ecosystem by launching new content management and e-commerce platforms, local social media presence, and marketing automation capabilities.
Prior to Whirlpool, Rodney was Sr. Marketing Manager at BlackBerry establishing their mobile marketing practice through crafting strategy and creating experiences that went beyond the desktop, connecting brands with millions of consumers across multiple devices. He was also Program Manager for Canada’s leading telecommunications company Bell Canada where he launched from the ground up; the mobile data call center department, an award-winning interactive device user-guide website, and Bell Mobility’s first ever multi-channel marketing automation program.
When Rodney is not digesting digital, which is very rare, you’ll find him beating on his drums or strumming chords on his guitar. When the creative outlet is still not enough, you’ll definitely find him on center ice moving the puck all year round.